GaryWear Active Brief; Developing an Essential Solution to a Universal ProblemComments Off on GaryWear Active Brief; Developing an Essential Solution to a Universal Problem
Over 25 million people in the United States have experienced incontinence at some time in their lives. Many of these people are leading busy, active lives when they suddenly have a difficult new problem to manage.
Incontinence can happen when you cough, laugh, sneeze, or jog. Bladder control problems are very common, especially among our growing senior population. It usually doesn’t cause major health problems but can be embarrassing and difficult to manage. Without proper treatment and quality incontinence products, it can diminish one’s dignity, confidence, and social function.
Gary Manufacturing has been producing quality incontinence products for 30 years. In 2011, Gary Manufacturing listened to our customers and created the GaryWear Active Brief to create a comfortable and discreet extra layer of protection — for confidence around the clock.
Recently I sat down with Gary Manufacturing’s General Manager, Kerri Smith, to learn more about the process of creating the Active Brief.
After more than a year of market research, the Gary team learned that many people with incontinence felt like they did not have a reliable solution for their incontinence issues that fit with their very active daily lives. The Active Brief was developed to provide security and take the onus out of needing to wear an absorbent product every day. These briefs look like regular underwear and offer security from leaks while performing everyday tasks such as going to the gym, the office, and running errands.
While all aspects of this project were produced in-house, Kerri and her team did hire outside services to create the perfect fit as well as assist with professional packaging and marketing materials.
Design, construction, and sizing was a huge factor in the Active Brief development. We learned that it was vital the elastic at the leg be a tight fit to make it a real solution to the leakage problem.
During the development of the Active Brief we accomplished two major goals that we set out to achieve; customer satisfaction and continued brand recognition.
The GaryWear Active Brief has helped our customers not to feel embarrassed for having a very normal medical condition. The product continues to receive 5-star reviews from users on a consistent basis.
Since the release of the Active Brief, Gary Manufacturing has solidified our brand awareness within the global incontinence community. In addition to distributors throughout the United States, Gary is sold worldwide with distributors in Germany, England and Australia.
If you, or someone you love, are ready to try the GaryWear Active Brief, please reach out to one of our distributors to place your order: https://www.garymanufacturing.com/our-distributors/