We manufactured these great looking chair back covers to fit stadium seats at the Toyota Center for American Family Insurance.
American Family is an insurance firm with offices throughout the U.S., selling life, health, auto, home, boat, and business insurance. They are new to Washington State, however, so are working on building their brand identity in the tri-cities area. The stadium is in south-central Washington.
To introduce the public to their brand, which they believe is embodied by family values and all-American principals, they are sponsoring arena football on Friday nights. To reflect their brand identity, they wanted to create a designated family section. To visually capture this idea and designate an area, they ordered our stadium seating chair back covers in high quality, thick Titan vinyl. Each game has 300 seats set aside for their patrons, and it defines a family zone where kids and parents can sit together without other fans drinking or using bad language around them.
The chair back covers slip over the top of the thick stadium seats, and were made in Blue, and then silkscreened in their red and white logo. From the pictures, you can see that the area is now “special” and the guests themselves feel like they are in a special safe zone. And, the branding is doing its job by associating their logo, with family fun in a safe environment.
The chair back covers are made from thick plastic, so they wipe clean easily and can be stored in boxes. They are meant to be used over and over, year after year. This kind of marketing is very easy to achieve using simple messages, and quality covers. Do you think they achieved their objective with this marketing project?
We loved doing this job, as they were a super firm to work with! Thanks, American Family Insurance!